variousways

News for the ‘Experience Strategy’ Category

YouTube’s viral marketing case study

It was just last week 10 million people viewed
Jill Peterson and Kevin Heinz’s wedding party on Youtube.

The results….staggering…check it out for yourself at Google’s Blog.
I now pronounce you monetized: a YouTube video case study

googles blog

Posted: July 30th, 2009
Categories: Experience Strategy
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2007 IA Buzz Words

When I was trying to come up with some buzz words for our  ”&*^% Bingo” (IA and UX edition), We could not help but think of Joe Lamantia. Joe did a presentation called “The DIY Future: What Happens When Everyone Is a Designer” at the 2007 Italian IA Summit.

IA Buzz Words 7 years ago…

functional requirements
site map
card sort
content inventory
wire frames
taxonmy / controlled vocabulary
navigation model
task flow
usability evaluation
category structure
personas
metadata
content templates
branding
style guide
form design

Now…
service design
brand resonance
emotional triggers
design ethnography
social metadata systems
ontology / semantic networks
metadata repositories
organizational culture
business transormation
information value chains
scenario based visioning
enterprise 2.0 adoption
multivariate testing
behavior analytics
enterprise architecture
conceptual modeling
collaboration enviroments
mobile experience
knowledge management
rich internet
social media
innovaiton pipelines
network mechanisms

Posted: December 5th, 2008
Categories: Experience Strategy
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Featured in Practical Web Design Magazine. Issue183

Work from Variousways has been featured in Practical Web Design Magazine.

“When we talk about navigation, we delve straight into the way we work with the web, yet for some people, a word processor or email client is actually a more familiar way of sharing content with users. In essence, that’s exactly what ‘experience director’ Jon Montenegro has done with his engaging site. It simply lists content like emails, with the details in columns. These columns can then be changed to be viewed by client name, format, work, industry or year, much like how emails can be ordered by subject, date or size. The concept is so simple and bare-bones that it’s almost ridiculous that a site could prove successful by using this method. Yet Montenegro knows the power of the familiar and has created something instantly accessible.”

Posted: June 13th, 2007
Categories: Buzz, Experience Strategy, visual design
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